Lighten up PR!

I’ll take my PR with a side of hilarity and bacon please.

Here’s a little excerpt from Humor Can Create Engagements by Aaron Perult at

Mistakenly, most PR execs are convinced the world lives and dies on the pages of media such as The Wall Street Journal, and lean toward using speakisms such as “strategic,” “results-oriented,” and “synergies,” words that have little meaning to actual human beings.

As a result, the companies and brands represented by these boredom ambassadors become further detached from consumers. They lose opportunities to endear themselves to audiences new and old, and instead reaffirm the stigma that they are managed by out-of-touch corporate drones just looking to turn a buck.

Consumers are, in fact, willing to engage with companies and brands in today’s online social forums. The trick is that people are looking for authentic, self-deprecating voices willing to not take themselves too seriously. Consider whether the PR staff for Hormel’s bacon brands could better spend their time creating an online, regional and national event vehicle like the World Bacon Games–where they hand out medals made of delicious bacon–as opposed to pleading with food reporters to write glowing reviews about their products. Since there are hundreds of bacon enthusiast websites and blogs online, and statistics such as between June 2008 and June 2009 there were more Web searches for “bacon” than “Barack Obama,” that would be a good bet, yes.


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