Monthly Archives: June 2010

Another BP #fail

At least BP covered all their social media bases.  You can find them on Facebook, Twitter, YouTube, Twitter and even Flickr.  In a crisis situation such as the Gulf oil spill (you may have heard about it) social media outlets present a unique opportunity to circulate company messages in a timely and focused manner.  Concerned citizens can get updated information directly from BP in the company’s voice, without an attached agenda of news networks.  Information directly from the horse’s mouth – what a wonderful thing!

And surprisingly, as noted in NPR post, BP has been good about sharing information using social media, however their messages and tactics have not stood the test of time.  Meaning (strike number one) BP rushed out information using social media channels that turned out not to be accurate and (strike number two) they put out the same information using social media channels as they released through more traditional PR channels like news releases.

Broadcasting the same information over both social media and traditional channels is a completely viable strategy and messages should be integrated, but social media (especially in a crisis situation) requires a little something extra: conversation.  BP is just talking at people, which is okay for an ad campaign, but not very effective on Facebook where people want and expect interaction and conversation.  No one likes being ignored, especially over such an emotional and serious issue like the oil spill.  And with their anger building, many people are flocking to satirical, negative Facebook and Twitter pages like Boycott BP and @BPGlobalPR to vent their anger and avoid a lot of the inaccurate spin that BP’s PR team is pushing out.

So BP, in addition to washing pelicans and hermit crabs and stopping the bajillion gallons of oil shooting into the Gulf every second, needs to revisit their social media strategy or risk #failure in yet another aspect of this tragedy.

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Filed under Public Relations, Social Media

So many blogs, so little time

Hello loyal reader(s).  You may have noticed that my “daily” blog has once again become more of a “bi-weekly” or “not this week” type of publication. I have actually been blogging quite a bit…just not here.  My very last graduate class at American is called Internet Advocacy and I’ve been busy writing (required) blogs about our weekly readings.  So, check it out (if you are REALLY, REALLY bored at work).

This is my outlet to communicate about communication – social media, advocacy and politics in particular – as assigned by my professor in COMM 551.

http://commfessions.tumblr.com/

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Filed under Life, Social Media

A quick recap of Facebook Community Pages

Well, sort of.  Unfortunately anything having to do with Facebook cannot be explained in less than 1000 words and at least 100 million angry users.  But I’ll do my best.

Facebook recently launched a new feature called Community Pages that are a new breed of topical pages tied to users’ stated profile interests.  These pages are owned collectively by the community and show a Wikipedia entry for the topic, as well as comments from others that mention the brand, candidate, topic etc.

Brands, as you can imagine, are slightly miffed by this uncontrolled presentation of their brand content. This feature has the potential to confuse users who are connected to the Community Page rather than (or in addition to) a company or candidate’s official page. It seems to me that these pages will just get in the way and these pages may just be more brand clutter on Facebook.

But Facebook’s development mantra has pretty much been “shoot first, apologize later” and it seems they’ve done it again with the community pages.  Either they really want to better connect their users (BS) or these pages are really meant to pressure more brands into creating their official pages and buying millions worth of advertising.

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Filed under Social Media