A quick recap of Facebook Community Pages

Well, sort of.  Unfortunately anything having to do with Facebook cannot be explained in less than 1000 words and at least 100 million angry users.  But I’ll do my best.

Facebook recently launched a new feature called Community Pages that are a new breed of topical pages tied to users’ stated profile interests.  These pages are owned collectively by the community and show a Wikipedia entry for the topic, as well as comments from others that mention the brand, candidate, topic etc.

Brands, as you can imagine, are slightly miffed by this uncontrolled presentation of their brand content. This feature has the potential to confuse users who are connected to the Community Page rather than (or in addition to) a company or candidate’s official page. It seems to me that these pages will just get in the way and these pages may just be more brand clutter on Facebook.

But Facebook’s development mantra has pretty much been “shoot first, apologize later” and it seems they’ve done it again with the community pages.  Either they really want to better connect their users (BS) or these pages are really meant to pressure more brands into creating their official pages and buying millions worth of advertising.

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