Tag Archives: Facebook

A quick recap of Facebook Community Pages

Well, sort of.  Unfortunately anything having to do with Facebook cannot be explained in less than 1000 words and at least 100 million angry users.  But I’ll do my best.

Facebook recently launched a new feature called Community Pages that are a new breed of topical pages tied to users’ stated profile interests.  These pages are owned collectively by the community and show a Wikipedia entry for the topic, as well as comments from others that mention the brand, candidate, topic etc.

Brands, as you can imagine, are slightly miffed by this uncontrolled presentation of their brand content. This feature has the potential to confuse users who are connected to the Community Page rather than (or in addition to) a company or candidate’s official page. It seems to me that these pages will just get in the way and these pages may just be more brand clutter on Facebook.

But Facebook’s development mantra has pretty much been “shoot first, apologize later” and it seems they’ve done it again with the community pages.  Either they really want to better connect their users (BS) or these pages are really meant to pressure more brands into creating their official pages and buying millions worth of advertising.

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Not so Daily Social

I’ve just realized that I named my blog “Daily Social” with the full intent to post interesting and informative social media-ish content every day. Well loyal readers, you’ll notice that that really hasn’t been the case – and I’m okay with that. While fresh content is suppose to help attract and maintain readers, my goal for this blog was never to reach the masses (although the masses continue to come to my blog because of the Farmville pic).

I was recently asked in an interview (top secret – no word on the outcome yet) why I started my blog. Although I had not rehearsed this answer like I did for 50 other Frequently Asked Interview Questions (just go ahead and ask me what my biggest weakness is), it was easy for me to find the right words. I started this blog with the intention of learning 1) how to post a blog, 2) about social media. You learn best by teaching, and I hope I’ve taught at least some of you a thing or two about Facebook, or Twitter or going on safari.

I’m working on a post right now for Marketing Conversation about this whole Facebook “like” button/taking over the Internet phenomenon and because when I learn, you learn, here is a bit of light reading for you:

What you should know about Facebook’s changes – CNN
What Facebook’s Latest Means for the Web – CNET
Facebook Open Graph: What it Means For Privacy – Mashable

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The Crazy Popularity of Farmville on Facebook

Farmville. You either are obsessed with playing the popular Facebook app or you just don’t get it.  I’m part of the latter group, but 63 million others are part of the former.  I read this interesting post on Social Media Examiner called “New Studies Show Marketing Power of Facebook” by Amy Porterfield that discusses the power and potential of Facebook Apps for marketers looking to engage their audiences through a new social platform.  Here’s an excerpt:

The Power of Facebook Apps

According to Facebook, they currently house over 350,000 apps. Here are the top Facebook apps:

  1. Farmville (63 million)
  2. Causes (35 million)
  3. Café World (28 million)
  4. Mafia Wars (26 million)
  5. Happy Aquarium (24 million)
  6. Pet Society (21 million)
  7. FamilyLink.com (21 million)
  8. Yoville (20 million)
  9. Texas HoldEm Poker (19 million)
  10. Farm Town (18 million)

7 out of the 10 apps above are actually social games. Social games are those played on social networks where there is a level of interaction with others (taking turns) and you can see others’ actions as the game progresses.

Because social gaming is currently the leader in app development, marketers can take advantage of this as they look for ways to cross-promote and engage with their audiences via new platforms.  It comes down to meeting your audience where they are already spending a good portion of their time.

And these audiences are accessing Farmville and other Facebook apps primarily using mobile devices.  Here are some interesting stats from the article:

  • It is estimated that 17% of Facebook users currently access the site using a mobile device, and that number is estimated to skyrocket to 90% within 5 years.
  • Mobile Facebook users are 50% more active than non-mobile Facebook users.
  • 1 million users commented on their friends’ status changes on mobile devices within the first 24 hours of the mobile feature’s launch.
  • There are currently 180+ carriers in 60 different countries promoting Facebook mobile products.

So I should probably stop hating and just sign-up for Farmville to find out what all the buzz is about, and to figure out the best way to cross-promote and engage audiences as Porterfield suggests.  Will let you know how that goes…

P.S.  Social Media Examiner is a great site to watch if you have any interest in social media .  They have lovely Dora the Explorer-esque cartoons that lead you through the social media jungle. Great for those of us that sometimes feel a little lost (or like pre-schoolers) in the SM world.

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Coming soon: Facebook in Kiswahili

Africans are using their mobile phones to access the web more and more these days, and their favorite site to visit is  (surprise, surprise): FacebookOpera Mobile saw a triple-digit percentage growth in mobile Web usage in just one year in Africa, with page views in the top 10 countries increasing by 374%, unique users increasing by 177%, and the amount of data transferred increasing by 183%.

This is significant because it signals a change in the way Africans are accessing information and connecting with each other.  Given many countries’ weak communication infrastructure, getting proper internet access has always been a challenge.  But as Richard Wray says in his article for the Guardian:

Mobile usage is ballooning across the continent and the African mobile phone market – at more than 400 million subscribers – is now larger than in North America. Some countries, such as South Africa, have ‘mobile penetration levels’ – the number of handsets compared with size of population – close to those of Western Europe.

Proper access to the internet and social networking sites like Facebook present new possibilities for the way African country governments, international aid organizations and African citizens themselves provide and access services like health care, finances, and small-business development.  I’m excited to see how Africans will embrace these opportunities and will be looking out for status updates from my friends in Nairobi, including the tea farmers in Gatundu.

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Filed under Africa, Social Media